FDCI announces Amazon.in as title sponsor of India Fashion Week

FDCI says - Goodbye Wills Lifestyle. Welcome Amazon.in


The first edition of the Amazon India Fashion Week (AIFW) will be held from 25th -29th March, 2015 at Pragati Maidan, New Delhi.

WELCOME AMAZON.IN: The Fashion Design Council of India (FDCI), the apex fashion body in India, announced Amazon India as the official title sponsor of the 25th edition of the IndiaFashion Week (IFW).
FDCI’s association with Amazon.in, which is India’s largest online store, indicates the growing importance of online fashion purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as India, towards what GenNext really desire, a convenient online experience.

Sunil Sethi, President, FDCI, said, “With Amazon.in, we have an association, which is committed towards building a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision -amplifying the business of fashion. We look forward to an effectual and constructive partnership for years to come with Amazon.in.”

Vikas Purohit, Head, Fashion, Amazon India said; “Our fashion portfolio plays a key role in our vision to be the most customer-centric company in India. We work hard so that customers can easily and instantly find and buy exactly what they are looking for. Already Amazon Fashion is among the top three categories on Amazon.in. We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion week.”

Girl with the blue scarf says: It looks like the online brands have taken the fashion scenario in India by a storm. If you don't have a smartphone, it's definitely about time to upgrade. It's Click Fashion ahoy!

Comments

Anonymous said…
Mumbai-based honcho Vikram Raizada has spearheaded the move of Amazon.in as title sponsor of India Fashion Week. Kudos!
February 13, 2015 at 11:50 AM
Anonymous said…
Will young designers get a chance to participate or will the FDCI style of having the old guns have the best slots happen yet again?
February 13, 2015 at 11:51 AM
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