It's a Fashion Blogger's turn now
Are you ready for Fashion Blogger's verdict? The year 2009 was all about creative competition, price cuts and free blogs. Although ‘unexpected’, Mumbai fabulously lived up to these challenges Where would you have heard terms such as ‘Season-neutral’, ‘Fast Fashion’ and ‘Strategic Shift’ ? Nowhere else but in Mumbai's fashion circles. And trust BT, it made complete sense for it imbibed what the changing times demanded — voice of the new-age fashionista. Recession-stricken year of 2008 sprang up cost challenges to be dealt with in the year 2009. Every big fashion designer right from Ritu Kumar to Narendra Kumar Ahmed, Vikram Phadnis to Sabyasachi Mukherjee, was forced to cut down on their label prices. However, the positive side to the story was that this recession also brought about higher creativity within the confines of lower costs, simpler yet elegant lines, and most importantly, affordability to the buyer. Naturally, fashionistas were happy buying more and more ready-to-wea