Girl with the blue scarf

FDCI says - Goodbye Wills Lifestyle. Welcome Amazon.in The first edition of the   Amazon  India   Fashion   Week  (AIFW)  will be held from 25 th   -29 th   March, 2015 at Pragati Maidan, New Delhi. WELCOME AMAZON.IN : The  Fashion  Design Council of  India  (FDCI), the apex  fashion  body in  India , announced  Amazon  India  as the official title sponsor  of the   25 th  edition of the  India Fashion   Week  (IFW). FDCI’s association with Amazon.in, which is  India ’s largest online store, indicates the growing importance of online  fashion  purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as  India , towards what GenNext really desire, a convenient online experience. Sunil Sethi, President, FDCI , said, “With  Amazon.in ,  we have an association, which is committed towards building a robust alliance, a solid workable business module, one that is aligned with  FDCI’s  long-term vision -amplifying the b

India's first fashion show to have used a DRONE to video-shoot event When technology adds a glam angle to the entire fashion event , its got to make a futuristic buzz . And as I witnessed India's first fashion show, which had a drone to video-shoot the entire event, here is a piece of history with Vero Moda at the helm. Can you spot this 'identified flying object' over the crowds? It is a Drone, which was used to video-shoot the Vero Moda fashion show at Sulafest 2015 VERO MODA CREATES 'DRONE' NEWS : Mounting a camera atop a drone, the Vero Moda fashion show on February 7, 2015 at Sulafest gave the audience a taste of technology fusing refreshingly into fashion. Of course, right amidst a popular vineyard as a preferred travel destination, this European brand turned heads turned upwards and Vineet Gautam, CEO , Vero Moda couldn't have been happier about reaching this brand's target audience with such elan. Singer Shefali Alvares pulled off

Hollywood meets Bollywood in a bridesmaid avata r - Nimisha's choice Today, as the world stands in notice of Indian inspirations in fashion , I, a Mumbai-based dusky girl from India could only pop surprises when I chose to don a We ddington Way  bridesmaid dress  from its Hollywood inspired style collection. I really like to stand out in a crowd and look different and pretty. So, here's my twist - I fused the Weddington Way bridesmaid Hollywood look with a dash of Bollywood sensuality and look what I've got here ! COLOUR BURST: India boasts of four distinct seasons — Spring (January-March), Summer (April - June), Monsoon (July - September) and Winter (October-December) and we celebrate each season with traditional festivals . The cuisine, fashion sensibilities and occasion-wear changes with these seasons. And the best time to truly enjoy going all stylish is during the wedding season . That's when the Big Fat Indian Wedding term comes into play. While In