Girl with the blue scarf

Bollywood faces up their fashion ante with e-commerce ventures CONFESSION TIME : Every time my email box has a promotional message of an online sale, my weakness surges and my wallet gives way. And so, I've exhausted my download quota of 3G speed and bought and also enjoyed numerous goodies. (PS: I've also returned few dull and wrong-size outfits too). BOLLYWOOD FACES : Charming actors have now boosted the authentic labelling of e-commerce ventures. Well, I do wonder if they've ever bought anything from those sites themselves. But their connect works. (with me surely). Here's my pick of best filmy name associations. YOUNG GUN: Alia Bhatt for Jabong Neha Dhupia picks the best combinations for Limeroad  Reigning Bollywood Queen Kangna Ranaut makes it chirpy and colourful for Myntra Bipasha Basu (The Trunk) and Malaika Arora Khan has The Label association with Amazon This was a surprise. Shah Rukh Khan for Yepme When Mr Choosy Aamir Khan lin...

Wevolve Blue runway show by Manish Malhotra @lakmefashionwk Model Lakshmi Rana (centre) with Carol Gracias walks the Wevolve Blue runway Designer Manish Malhotra takes a bow With the “Blue Runway” at Lakme Fashion Week, Manish Malhotra introduced his summer collection with a social message of change. In association with the WEvolve campaign, with World Bank as partner, the show marked global launch of this initiative focused on challenging societal norms that lead to gender based violence. HAPPY 15 : As part of LFW’s 15-year celebrations, this collection was showcased on March 18, 2015 - Day 1 of Lakme Fashion Week S/R 2015 at an off-site venue of The Great Eastern Home in South Mumbai. THAT LOOK : Long fitted jackets and Parsi gara feel came to the fore. The show was opened by model Lakshmi Rana, who graciously swayed along the long ramp with guests on both sides cheering her on. Manish Malhotra with international actress Rosario Dawson The WEvolve program dra...

                       Presenting the 19 th  batch of  Gen Next  designers at Lakme Fashion Week Alan Alexander Kaleekal; Ankit Carpenter; Priyanka Ella Lorena Lama (Nimisha Tiwari in the centre); Salita Nanda; Kanika Goyal and Manish Bansa Alan Alexander Kaleekal Alan Alexander Kaleekal hails from Thiruvananthapuram. A graduate from Studio Bercot, Paris, he holds a bachelor’s degree in Fashion Design. His collection, at Lakmé Fashion Week Summer/Resort 2015 illustrates a child's reinterpretation of an adult wardrobe. Alan describes his label – Kaleekal as a subversive and alternate way of looking at clothes. He adds, “My designs don’t target a specific demography, they re-interpret the norms of fashion.” Ankit Carpenter  A graduate in Fashion Designing, this Delhi based designer Ankit Carpenter showcases his cactus inspired collection at Lakmé Fashion Week. Ankit’s label Gréusha focuses on ...

CALL ME BAL. ROHIT BAL. India's leading design genius Rohit Bal is now a big beautiful name in the world of weddings and luxury events. Here's how he took his aesthetic sense into a commercial arena with  Rohit  Bal  Luxury Weddings and Events .   Jalal Salahuddin, Rohit Bal and Jeh Bajaj. Know more at  rohitballuxuryweddings.com Rohit Bal answers a few bouncers by Nimisha... 1. It's amazing to see India's leading Design Genius to move ahead from the ramp and take his art to another level. How do you feel about this initiative and how did you get started on it? BAL : When the opportunity of wedding planning presented itself to me I looked at it as an endeavor worth undertaking as it was a mutual symbiosis of two great minds - my aesthetics and work over the time and J&S events with their vast experience of managing and executing events all around the world over the past 20 years. Also, all of us have been friends for a while and...

FDCI says - Goodbye Wills Lifestyle. Welcome Amazon.in The first edition of the   Amazon  India   Fashion   Week  (AIFW)  will be held from 25 th   -29 th   March, 2015 at Pragati Maidan, New Delhi. WELCOME AMAZON.IN : The  Fashion  Design Council of  India  (FDCI), the apex  fashion  body in  India , announced  Amazon  India  as the official title sponsor  of the   25 th  edition of the  India Fashion   Week  (IFW). FDCI’s association with Amazon.in, which is  India ’s largest online store, indicates the growing importance of online  fashion  purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as  India , towards what GenNext really desire, a convenient online experience. Sunil Sethi, President, FDCI , said, “With  Amazon.in ,  we have an association, which is...

India's first fashion show to have used a DRONE to video-shoot event When technology adds a glam angle to the entire fashion event , its got to make a futuristic buzz . And as I witnessed India's first fashion show, which had a drone to video-shoot the entire event, here is a piece of history with Vero Moda at the helm. Can you spot this 'identified flying object' over the crowds? It is a Drone, which was used to video-shoot the Vero Moda fashion show at Sulafest 2015 VERO MODA CREATES 'DRONE' NEWS : Mounting a camera atop a drone, the Vero Moda fashion show on February 7, 2015 at Sulafest gave the audience a taste of technology fusing refreshingly into fashion. Of course, right amidst a popular vineyard as a preferred travel destination, this European brand turned heads turned upwards and Vineet Gautam, CEO , Vero Moda couldn't have been happier about reaching this brand's target audience with such elan. Singer Shefali Alvares pulled off ...

Hollywood meets Bollywood in a bridesmaid avata r - Nimisha's choice Today, as the world stands in notice of Indian inspirations in fashion , I, a Mumbai-based dusky girl from India could only pop surprises when I chose to don a We ddington Way  bridesmaid dress  from its Hollywood inspired style collection. I really like to stand out in a crowd and look different and pretty. So, here's my twist - I fused the Weddington Way bridesmaid Hollywood look with a dash of Bollywood sensuality and look what I've got here ! COLOUR BURST: India boasts of four distinct seasons — Spring (January-March), Summer (April - June), Monsoon (July - September) and Winter (October-December) and we celebrate each season with traditional festivals . The cuisine, fashion sensibilities and occasion-wear changes with these seasons. And the best time to truly enjoy going all stylish is during the wedding season . That's when the Big Fat Indian Wedding term comes into play. While In...