Bollywood faces up their fashion ante with e-commerce ventures
CONFESSION TIME: Every time my email box has a promotional message of an online sale, my weakness surges and my wallet gives way. And so, I've exhausted my download quota of 3G speed and bought and also enjoyed numerous goodies. (PS: I've also returned few dull and wrong-size outfits too).
BOLLYWOOD FACES: Charming actors have now boosted the authentic labelling of e-commerce ventures. Well, I do wonder if they've ever bought anything from those sites themselves. But their connect works. (with me surely).
Here's my pick of best filmy name associations.
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| YOUNG GUN: Alia Bhatt for Jabong |
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| Neha Dhupia picks the best combinations for Limeroad |
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| Reigning Bollywood Queen Kangna Ranaut makes it chirpy and colourful for Myntra |
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| Bipasha Basu (The Trunk) and Malaika Arora Khan has The Label association with Amazon |
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| This was a surprise. Shah Rukh Khan for Yepme |
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When Mr Choosy Aamir Khan links his name to Snapdeal, you gotta check it out!
GIRL WITH THE BLUE SCARF says: The e-commerce shopping ventures have raked in big orders, thanks to trending Bollywood names. A birdie inside my head does tweet in wonder if the Bollywood biggies themselves ever log in to the e-commerce websites for a garment on sale. Good news is the heightened sense of authenticity the filmy association brings along to regular consumers like me. What do you say... |
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