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FDCI announces Amazon.in as title sponsor of India Fashion Week

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FDCI says - Goodbye Wills Lifestyle. Welcome Amazon.in The first edition of the   Amazon  India   Fashion   Week  (AIFW)  will be held from 25 th   -29 th   March, 2015 at Pragati Maidan, New Delhi. WELCOME AMAZON.IN : The  Fashion  Design Council of  India  (FDCI), the apex  fashion  body in  India , announced  Amazon  India  as the official title sponsor  of the   25 th  edition of the  India Fashion   Week  (IFW). FDCI’s association with Amazon.in, which is  India ’s largest online store, indicates the growing importance of online  fashion  purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as  India , towards what GenNext really desire, a convenient online experience. Sunil Sethi, President, FDCI , said, “With  Amazon.in ,  we have an association, which is...

DRONE BRINGS MAGIC TO VERO MODA SHOW AT SULAFEST, NASHIK

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India's first fashion show to have used a DRONE to video-shoot event When technology adds a glam angle to the entire fashion event , its got to make a futuristic buzz . And as I witnessed India's first fashion show, which had a drone to video-shoot the entire event, here is a piece of history with Vero Moda at the helm. Can you spot this 'identified flying object' over the crowds? It is a Drone, which was used to video-shoot the Vero Moda fashion show at Sulafest 2015 VERO MODA CREATES 'DRONE' NEWS : Mounting a camera atop a drone, the Vero Moda fashion show on February 7, 2015 at Sulafest gave the audience a taste of technology fusing refreshingly into fashion. Of course, right amidst a popular vineyard as a preferred travel destination, this European brand turned heads turned upwards and Vineet Gautam, CEO , Vero Moda couldn't have been happier about reaching this brand's target audience with such elan. Singer Shefali Alvares pulled off ...

THE WEDDINGTON WAY BRIDESMAID LOOK WITH AN INDIAN TWIST

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Hollywood meets Bollywood in a bridesmaid avata r - Nimisha's choice Today, as the world stands in notice of Indian inspirations in fashion , I, a Mumbai-based dusky girl from India could only pop surprises when I chose to don a We ddington Way  bridesmaid dress  from its Hollywood inspired style collection. I really like to stand out in a crowd and look different and pretty. So, here's my twist - I fused the Weddington Way bridesmaid Hollywood look with a dash of Bollywood sensuality and look what I've got here ! COLOUR BURST: India boasts of four distinct seasons — Spring (January-March), Summer (April - June), Monsoon (July - September) and Winter (October-December) and we celebrate each season with traditional festivals . The cuisine, fashion sensibilities and occasion-wear changes with these seasons. And the best time to truly enjoy going all stylish is during the wedding season . That's when the Big Fat Indian Wedding term comes into play. While In...

Bollywood divas go for Dark Lips & Flouncy backs

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Leading ladies of Bollywood - How they look at award nights  Priyanka Chopra sports an amber gown with fitted bustier and attached flouncy drape below. No leg show gal? Actress Deepika Padukone who rocked with filmi hits in 2014 seems to not quite get it right. Come on! Jacqueline Fernandes packs a 'kick' with her flouncy gown. Many found it rather funny but she carried it off well at the awards night   Gold is in, and actress Kareena Kapoor is announcing that aloud. Doesn't quite catch the eye in this case. Sigh! Young actress Shraddha Kapoor sports a refreshing pink and truly looks gorgeous in this trendy outfit. Agree? Alia Bhatt acts her age and often dresses up accordingly. Straight forward and smart. That's the way we like it! GIRL WITH THE BLUE SCARF says: Bollywood often states the trendsetting looks of Indian glam dolls. While the older set of actresses seem to be aping the West for their inspirations, it's the younger lot in Bo...

Tamachey: Love-Mush-Con-Fun-Satire quickie. New-age QSQT **** (film review)

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Tamanchey - Pyar Mil De Dil Pe Mar De Goli Director : Navneet Bahl. Producer: Suryaveer Singh Bhullar. Stars : Nikhil Dwivedi and Richa Chadda Twist : Tamanchey film is a musically-gifted, funny take on India's young con men and women and their desire for real love. Nikhil Dwivedi as Munna and Richa Chadda as Babu are characters that make their way into the audiences hearts steadily with their rustic and raw appeal. Munna's UP accent is truly funny and so is his shy innocence when he spots Richa as a co-convict on-the-run from police men. Richa's Delhi girl doing 'business' role is impressive with her effortless style of  'I want it my way' attitude. Satire : How police encounters get staged and surrenders aren't usually a way to freedom is what Tamanchey portrays in a love-mush-con-fun-satire quickie style of script. Plot unfurls: The movie picks up pace right from the first few shots and gets you wondering where the two lovable convicts...

WIN FREE SHOPPING VOUCHERS FROM MYNTRA

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Wanna shop and not pay? Here's your chance. WIN MYNTRA VOUCHERS NOW : Take part in this blog contest and unravel the amazement behind witnessing a unique forum - Myntra Fashion Weekend - during the Oct3-5, 2014 weekend in Mumbai. It's just where all the online buzz would make perfect on-ground sense. ANSWER & WIN : Answer these simple fashion questions and your name will be shortlisted by the blog jury. Once the winners are announced, you can collect your voucher from me directly. CONTEST QUESTIONS 1. Neon shades were in last season, which colour is the hottest trendsetter today? 2. The one kind of dress (very popularly known in three alphabets) that every woman must have in her wardrobe? 3. For men, which Indian formal wear is usually worn during weddings and high-profile occasions? Clue: Prime Minister Narendra Modi sported it in the USA recently. 4. Who are the top 3 highest selling fashion designers in India? 5. Who is considered the fashion icon of a B...

BOLLYWOOD AT ITS SPORTY-GLAM BEST

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KICK IT: Hu-tu-tu... Don't know what I am saying. Then switch on the idiot box and get watching. India's traditional sport Kabaddi makes waves in a new glossy, slick, filmy avatar. Whatever one says, Bollywood actors involvement in sports does make brand sponsorships come easy. And so, many not-really-noticed sports have come back in the limelight, thanks to Indian actors. Here's who owns which team: Abhishek Bachchan with Aishwarya Rai Bachchan, daughter Aaradhya and father Amitabh Bachchan    ABHISHEK BACHCHAN : JAIPUR PINK PANTHER KABADDI TEAM Only recently, Bollywood actor Abhishek Bachchan owned Jaipur Pink Panthers lifted the winner’s trophy at the Star Sports Pro-Kabaddi League finale Ranbir Kapoor   RANBIR KAPOOR : THE INDIAN SUPER LEAGUE (ISL) FOOTBALL TEAM OF MUMBAI John Abraham JOHN ABRAHAM : FOOTBALL TEAM OF GUWAHATI   SALMAN KHAN : FOOTBALL TEAM OF PUNE   Preity Zinta   PREITY ZINTA : KINGS XI PUNJAB IPL C...