Freida Pinto stuck in colour row



Oh Freida! We like you, just the way you are

Slumdog Millionaire girl Freida Pinto recently shot for an ad campaign for L’Oréal. As the shoot wrapped up, she went home happily looking forward to some positive reactions. But little did she know that she will fall into a 'colour trap' of sorts. Instead of compliments on her rich Indian look, she received brickbats on lightening her skintone for the shoot. Freida has a big fan following and most of her fans across the world condemned the move.
Quick to the rescue, L’Oréal issued a public statement. Here goes: This is with reference to certain incorrect reports on the Internet about L’Oréal Paris lightening Freida Pinto's skin-tone in the campaign 'Colors Take Flight Project Runway'.
L’Oréal Paris strongly reiterates that Freida Pinto's skin-tone in the campaign 'Colors Take Flight Project Runway' limited-edition collection has not been altered in any way. This campaign was meant to highlight Freida Pinto’s make-up colors applied on her eyes and lips. Thus, some powerful studio lights with ring-flash have been used for this purpose to create a 'runway'
effect on the picture. There has been no whitening retouching process whatsoever on Freida Pinto's face.
Freida Pinto has been a spokesperson for L’Oréal Paris brand since 2009 and we highly value our relationship with Ms Pinto.

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