What to wear at the airport. Confused?


Take a cue from Etihad Airways :)


BRAND CONSCIOUS: Etihad has launched loungewear at the Louvre Abu Dhabi

Etihad Airways leveraged its sponsorships of global fashion weeks and its Platinum Partner status of Louvre Abu Dhabi to launch a new Emirati designed loungewear collection at an exclusive reception held last night at the iconic cultural institution. The stylish new line by Emirati brand A Friend of Mine by Xpoze will be offered to the airline’s guests on all First Class flights, and also to those staying in The Residence on board the Airbus A380 fleet.

The ‘Night at the Museum’ event in April 2018 was jointly hosted by Etihad Airways and influential fashion luminary Lauren Santo Domingo, co-founder of online luxury fashion retailer, Moda Operandi, and attended by leading figures from the world of fashion including models Halima Aden and Eric Rutherford, as well as global fashion and lifestyle media.

The loungewear collection was designed by A Friend of Mine by Xpoze following an extensive brief from the airline, which was seeking innovative and striking designs for inflight apparel which would be comfortable, functional, and would follow the same attention to detail and design principles held by Etihad Airways. Importantly, the creations would have to be high-quality, wearable onboard for relaxing and sleeping, yet be simple and stylish enough to
be worn outdoors or matched with other items of clothing.

Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “We are thrilled to be launching the new Etihad loungewear collection here at Louvre Abu Dhabi. This is after all an Abu Dhabi story. What the ladies at a Friend of Mine have managed to deliver is a testament to the tremendous talent and creativity which has become synonymous with our home city."

#Etihad #loungewear #fashion #AbuDhabi #tourism #travel #LouvreAbuDhabi


Girl with the Blue Scarf says: I often find people finding it difficult to get the airport sense of fashion right. Do we belong to the bygone era where going to the airport and taking a flight remained a luxury with the elite or should we move with the current times and understand that comfort keeping the weather in mind is a big priority. I choose the latter. Smart casuals and semi-luxurious loungewear can keep you comfortable for many hours at a go. It has a youthful appeal and resonates with the new-age traveller's point-of-view. What do you say?


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