Your ticket to Fashion Week



From March 11 till 15, 2011, an online step for Mumbai will be a fashionably tech-savvy leap for India

Now, who wouldn't want to catch up on wardrobe malfunctions, cat fights, model gossip, trendy designer parties and serious fashion trends, all of this, without physically having to sit on the front row of the fashion week? Good news for fashionistas is that Mumbai's going the Big Apple way, technologically that is. In just the way London and New York Fashion Week stream their coveted ramp shows online, Lakme Fashion Week will also go live with LFW TV, that too, real time, from this season onwards.

Mid-March, right from Day 1 of the fashion week, every designer fashion show will be just a click away. This real-time streaming of the shows will enable an all-access virtual pass for the common janta. Interestingly, Mumbai is the very first city in India to go online, real time and stay ahead of the technological curve, beating other cities like Delhi and Bengaluru.

Spreading access to stylistas in India and abroad, every online enthusiast can feel just as privileged as a Front Row celebrity. Participating designers Sabah Khan and Babita Malkani are happy that now their designs can also be viewed by serious international buyers. And fashion apprentice, Aakanksha Agarwal feels relieved that she wouldn't have to request for fashion show entry passes any more. "I will be watching fashion shows within the comforts of my office," she added. Anil Chopra, advisor to the Lakme Fashion Week is naturally excited about this innovative inititative.

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