Discounts and our psyche! What is it about sales and discounts which sweeps us off our feet and makes us end up buying the good. Well, I ask you this because every where I glance around, I spot shops where there are combinations of 'Buy 1, get 2 Free'; 'Take Jimmy Choos for much lesser', 'Buy a fab dress for half its cost' and more flashing its way into our heads. Quite obviously, the twinkle in our eye is inarguably brighter. We get drawn towards the shop and once the good is in our hands, there's a definite sense of achievement. Small or big, is a big question. But how is it that even adults with great thinking capacity get conned into impulsive buying. These string of thoughts started when a handsome hunk and my sweetheart ended up travelling a long distance to check out a property which was offered at 20 per cent discount. Yes! he had been looking for a neat deal in real estate for sometime and nothing much seemed to have clicked. But one fine morning,...